June 15, 2020

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How To Make Sure Your Website Is Found By The Search Engines Using On Page SEO (Part One)

Did you know there are over 1.5 BILLION websites on the Internet (Source: Internetlivestats.com)?

Your company is just a tiny fish swimming in an enormous ocean and needs all the help it can get to stand out in the crowd.  A great place to start with being more visible online is SEO, an acronym which stands for Search Engine Optimization, basically meaning: “Can My Customers Find My Website on Google?” 

When potential customers search for your company’s products and services online (about 68% in the USA use Google) they type in search terms know as keywords, and Google returns a list of search results including advertisements related to their keywords.

Every business wants to be on the FIRST page of Google,

sometimes referred to as the “Page One Unicorn” since most people are in a hurry and want the information quickly and don’t want to spend too much time delving through dozens of links and web pages to find the information they want.

So in the context of SEO and Google searches, my clients are always looking at ways to show up on the first page of Google and we help them OPTIMIZE their page and web traffic so they can reach that coveted first page.

There are two kinds of SEO Techniques to improve your search results:

On Page SEO (Changes you can make to your website)

Off Page SEO(Things you can do everywhere else)

In this two-part article, I will be explaining ON PAGE SEO and cover FOUR strategies you can implement right now to improve your SEO results.

Four On Page SEO Tips For Being More Visible on Google:

  1. Is your website mobile friendly? 
  2. Does it contain relevant and helpful content?
  3. Is your website structured properly for SEO?
  4. Are you using keywords in your page URLS?

Is your website mobile friendly? Millennials increasingly use their mobile devices (smartphones, tablets) as the only access point for Internet activity.  Your website should be optimized for mobile and not require “pinching and zooming.” Use a mobile responsive template for your page and test for appearance and navigability on your cellphone.

Does your site contain relevant and helpful content? Both the search engines and your intended audience appreciate fresh, updated information about your business’ products and services. Subject matter articles/blog posts of 250 to 400 words with appropriate titles are essential.

Is your website structured properly for the search engines? Do you have multiple pages for your products and services?  Is your site easy to navigate for potential customers to find the information they are looking for? Review your page structure hierarchy and your menus for ease of use and relevant content descriptions.

Are you using keywords in your page URLs? When a visitor to your page clicks on a menu link to visit another page, does the URL show a bunch of numbers and symbols like this?

https://www.pewresearch.org/topics/br%hmillx

Or does it reflect in “plain English” the subject of the page like this:

https://www.pewresearch.org/topics/millennials/

The keyword “millennials” in the second example is a clearer designation of the page content which then shows higher on search engine rankings.

I hope you have found some helpful information and actionable steps you can take right now to improve your website’s SEO results. 

To your success!

Ralph

Next Article: How To Make Sure Your Website Is Found By The Search Engines Using On Page SEO (Part Two)


How To Make Sure Your Website Is Found By The Search Engines Using On Page SEO (Part Two)

SEO, Search Engine Optimization, also known as “Can my customers find my business on Google?” is the first step in getting more leads and sales for any business website. 

Every business wants to be on the FIRST page of Google,

sometimes referred to as the “Page One Unicorn” since most people are in a hurry and want the information quickly and don’t want to spend too much time delving through dozens of links and web pages to find the information they want.

So in the context of SEO and Google searches, my clients are always looking at ways to show up on the first page of Google and we help them OPTIMIZE their page and web traffic so they can reach that coveted first page.

This article is a continuation on how to use On Page SEO strategies to build an SEO web site for the search engines. In Part One, we discussed the importance of designing your site to be mobile friendly, creating relevant content for your target audience (and the search engines), structuring your page menus and indexes, and using keywords.

I will give you four more tips you can implement right now to improve your SEO results:

Four (More) On Page SEO Tips For Being More Visible on Google:

  • Do you use keywords in page titles and headers?
  • Have you created a Sitemap and a Robots.txt file?
  • Do you have 301 redirects and a custom 404 page?
  • Are pictures and video included on your website and are they properly tagged?

Do you use keywords in Page Titles and Headers? The titles /headers of each individual web page are what is displayed on the search results page.  Create unique, accurate tiles that reflect the content of the page and include keywords.  An improperly named page will confuse the search engine crawlers and also looks sloppy when users share your webpage link.

Have you created a Sitemap and a Robots.txt file? A sitemap is a schematic of all the pages on your website and makes it easier for the search engines to index your website. A robots text file give “permission” for google to actually crawl your site.  Most sites want Google to crawl their entire site, except for gated or paid content pages.

Do you have 301 redirects and a custom 404 Page? When you change or move pages, renaming them or deletions can wreak havoc on SEO results.  You could lose first page status overnight, costing your company thousands in lost revenue.  A 301 redirect re-routes a deleted or renamed page to the current one, with no SEO penalty. The 404 custom page, sometimes referred to as the OOPS! Page not found! message pops up when you have a broken link.  By creating a custom page with suggestions and alternatives, the prospect is more likely to stay on your site to find the content he is seeking.

Are pictures and video included on your website and are they properly tagged? With faster Internet speeds, the Internet becomes more television-like every day, do the importance of using pictures and videos to convey your messaging is key.  From the search engine perspective, the multimedia content should have proper tagging, descriptions and if relevant, geo-tags for local search. 

Now you have even more information to help set up your website for success using SEO techniques,

Happy SEOing,

Ralph


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